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21 November 2021, 01:45 AM

Passion or profession, why not both?

A Talk by Abby Dutton

Who said you couldn’t turn a hobby, skill or passion that seemed too rare or specialist into a career? In 2021, users of the fitness industry have demand for our niche businesses and for what we are most passionate and knowledgeable about. Learn how turning your passion into your profession can offer great reward and options for a sustainable business in 2021 and beyond – its only up from here!

  • What a niche market is within our industry and how to develop your own position
  • Introduction to the boutique studio and how they look/feel
  • How to develop your unique selling point using your skill/craft and refine what it is you have on offer
  • A quick look into branding/user experience/environment/feel/footprint – all that constitutes a boutique business *Overall: how to value what you have to offer and embrace your skills, knowledge and passion to build something incredible!

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