Behavioural Genetics in Marketing

A talk by Kyle Riley

20 November 2021, 02:00 AM

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About this talk

Marketing is communicating your business’ purpose to those who need it most. The ability to communicate this unique message comes down to understanding people. In this session, Kyle digs deep into the biology of human behaviour, so that you can understand how to personalise your message in a way that inspires a deeper level of connection and motivation with your intended audience.

– Understand the links between genetics and behaviour – Learn the 3 main motivating drivers of human behaviour – Identify 6 key marketing avatars based on behavioural genetics to personalise your marketing message – Explore case studies of major fitness marketing campaigns and their relationship to marketing avatars – Learn how to create your own personalised marketing campaign